With over a decade of training experience and a background in martial arts, Max Goodman built GOODEX around one core philosophy:

“Get Good. Look Good. Feel Good.”

A Certified Master Trainer since 2021, Max combines real-world coaching experience with a system-focused approach built around structure, accountability and long-term progress.

At the 2015 Australian Martial Arts Championships, Max fought through a dislocated shoulder to earn a place on the Australian squad — experiencing both the highs of competition and the setbacks that come with injury, recovery and rebuilding. Years later, major kidney reconstruction surgery forced him to step away from boxing entirely. Through years of training, competing, setbacks and rebuilding, Max learned that long-term progress is never built through extremes. It is built through consistency, structure and execution over time. That experience ultimately led him toward coaching.

Today, GOODEX is built around applying those lessons through a realistic coaching system designed to help everyday people execute with clarity and confidence. That experience shaped the way GOODEX coaches today:

• No rushing the process

• Progress over perfection

• Consistency beats intensity

• No guesswork

Over the years, Max has coached across 5+ gyms throughout Sydney — from Dural, to the city, and Parramatta to the Northern Beaches — helping people from all walks of life build stronger bodies, better habits and long-term confidence.

At GOODEX, the onboarding process is designed to keep things simple. Results become easier when there is structure, direction and a system to follow. Rather than chasing perfection, the focus is on building momentum one step at a time. Every client responds differently. Coaching is about testing, learning, adjusting and executing consistently over time. Without change, nothing changes.

No coach can do the work for you.

The role of GOODEX is to simplify the path, remove the guesswork and help guide each client toward the formula that works best for them. After working with 100+ in-person and online clients from around the world, the GOODEX system has been refined to create a sustainable and realistic approach to long-term progress.

GOODEX was built to help everyday people build stronger bodies, better habits and greater confidence.

No Guesswork. All Execution.